More than a decade ago, Rishi and Shobha Jain — bound by a shared love for jewellery, began their journey with Mirāsa Gold Jewels, a fine jewellery brand specializing in gold, kundan, jadau and diamond jewellery. What started as an entrepreneurial experiment soon evolved into a passion-driven partnership that became a generational legacy, deeply embedded in their family's identity.
Though neither had a formal background in jewellery design, their business acumen, hands-on learning and emotional connection to bridal traditions shaped their design intuition.They built something timeless; not through textbooks, but through taste, trust and tenacity.
Until, very recently in 2022, a new wave of consumer preferences began to evolve. Brides and wedding attendees alike, began seeking lightweight, travel-friendly alternatives to heavy gold sets, especially for destination weddings! Rishi and Shobha responded with a bold experiment: a single silver bridal set designed with heirloom elegance, regal finesse and gold-plated precision. It became an instant favourite.
What followed was an overwhelming response! Multiple orders, word-of mouth growth, along with an emerging niche in the bridal jewellery space. Amid rising gold prices and evolving bridal sensibilities, they found themselves filling a crucial gap in the market:
Jewellery that feels exquisite and regal, yet is hassle-free, conscious and effortlessly wearable.
That spark led to the birth of Mirasa Jewels.
A brand dedicated to modern Indian women who celebrate culture without compromising on comfort, craftsmanship or individuality.
Supported by technological innovation in jewellery-making and the precision of moissanite polki, Mirasa's sterling silver pieces mirror the richness of fine gold jewellery, without the burden of its weight or price.
Today, Mirasa stands for an understated revolution in bridal jewellery:
A brand built not on trends, but on stories, soul and legacy.
Handcrafted with love, and now passed on to their daughter to carry it forward.
